Website Creation, Social Media Marketing via Zoho Social & Zoho CRM
Client: Bright Knight Consultancy
The Challenge
Bright Knight launched as a new BPO-KPO firm with no brand presence, no website, no CRM, and no social media channels. They needed a complete digital foundation built from scratch fast to begin client acquisition.
The Case Study
We handled the complete digital launch: brand identity and logo design, website development, and full Zoho One configuration. Zoho Social was set up and activated across all key platforms with a content calendar and workflow. Zoho CRM was configured to capture all inbound enquiries from the website and social channels, with automated lead assignment and follow-up sequences.
Automated Workflows
Manual handoffs entirely eliminated via logic-gated blueprints and backend API scripting.
Unified Data Core
Silos broken down to create a single master database across CRM, finance, and operations.
Business Outcomes
Full brand identity and website live within the agreed project timeline
Social media presence activated across all major platforms with structured content management
Inbound lead capture automated from website → Zoho CRM with no manual assignment
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